Why choose BERNINA?

This is a picture of Steckborn, Switzerland on the Lake of Constance. Steckborn is the home of BERNINA.

BERNINA is synonymous with Swiss precision, quality, innovation and tradition.

BERNINA has a passion for creating machines that fulfill the highest quality standards. BERNINA always has you and your needs in mind. As a family business, BERNINA wants to ensure that your creations can be implemented with the best technology.

At BERNINA, the requirement to achieve a high level of quality is a deeply rooted value that has always been reflected in the company tradition. BERNINA focuses on long-term performance and innovation, with special emphasis on quality, performance, technology, design, and service.

To learn more about quality, innovation, and tradition, click on the button. You’ll see why BERNINA produces sewing machines that last and perform.

This is an old picture of a hot air ballon that has BERNINA across the side of the balloon, floating over the Swiss Alps.
This picture shows a BERNINA with the covers taken off exposing the metal frame construction.

What makes a BERNINA so special?

Company Stability

BERNINA is a fourth generation family owned company. It has never been sold, bought out or traded and its only business is the design and manufacture of the finest sewing, quilting and embroidery machines in the world. With 125 years of experience, BERNINA is still going.

Innovation

Combining legendary stitch precision and Swiss quality with today’s technology, BERNINA produces machines with a future. Larger machines, larger bobbins, and color touch screens are but a few favorite BERNINA innovations. The BERNINA Stitch Regulator (BSR) revolutionized free-motion stitching. Create crystal designs, cutwork appliqué and paintwork with thDesignWorks embroidery accessory tools.

Quality

At the core of BERNINA quality is the frame. The metal chassis made from high quality materials stabilizes the machine, reduces vibration, and prevents skipped stitches.

Many brands make machines that are inexpensive, plastic, and '“disposable." BERNINA starts with metal frames, are well built and use top of the line construction materials to make sure the machines last. The very affordable machines seen at big box and discount stores will cost more to service than the price of the machine. And when they break, it’s not worth fixing so they end up in landfills. You will pay more for a BERNINA but you get what you pay for: a solid, durable machine. Take good care of your machine with regular lubricating and maintenance and it will last.